Strategy by Design: How Companies Grow

Dimensional Value

Every company is different.…like fingerprints, design practices are not identical, even offices of the same firm. It’s not the the terroir — the characteristic taste and flavor (style and culture) that a firm might develop — it’s the talent and leadership and the individualized perspectives and expertise they bring to the work.

— Linda Wallack, Co-Founder of TOKONEXT
— Marjanne Pearson, Co-Founder of TOKONEXT

The Journal of the Society for Marketing Professional Services (SMPS) — ©SMPS Marketer • February 2022

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