Back[casting] to the Future

I've become a fan of Ken Gordon, Chief Communications Strategist at EPAM Continuum (formerly Continuum Innovation) in Boston, home of "The Future. Made Real.™"

In his LinkedIn profile, Ken said, "I invent highly original content and ensure that it finds the proper audience. And then I talk it up with those people." Words of wisdom for all of us involved with strategy, marketing, and communications.

Through Ken, I learned about Continuum's Approach to Backcasting — "Rather than focusing on incremental innovation, Continuum helps clients identify a future vision and work backwards to today."

This is one of the techniques that we recommend as part of our focus in helping bold businesses design what’s next with TOKONEXT.

To learn more about how EPAM Continuum Innovation designs the future, please click here.