stok: the sky’s the limit
stok: the sky’s the limit
In a previous SMPS article, Joanne Wilson said, “The best way to be ahead of the curve is to invest in and/or direct where you believe things are going. Think forward. Do forward....” This has been stok’s story as well, beginning with its founder, Matt Macko.
— Marjanne Pearson, Strategic Catalyst • TOKONEXT
Marketer • The Journal of the Society for Marketing Professional Services (SMPS) • February 2021
What comes to mind when you think of 2020?
When asked by Marketer to write a trends article for the December 2020 issue (with an October deadline), our crystal balls didn’t show much beyond the U.S. presidential election on November 8.
2020 gave us many unexpected twists, including a five-time whammy of health, economic, environmental, social, and cultural disruptions. But once we put pen to paper, we realized there were also lots of positive things happening in the A/E/C arena — people were thinking differently and seizing opportunities. Some ideas had.been initiated and catapulted into action, and some were responses to new challenges.
We decided to shine a spotlight ona. few of the people and firms that were making big moves — to give us all hope that we can turn challenging events into good fortune.
Brien McDaniel and I wrote Eyes on the Future: Making Big Moves, which was published in December 2020.
I also realized that there was an additional story about one firm in particular — STŌK and its founder Matt Macko.
This article on STŌK was published in Marketer, the Journal of the Society for Marketing Professional Services (SMPS) in February 2021 — © SMPS Marketer
