Eyes on the Future: Making Big Moves
Eyes on the Future: Making Big Moves
According to Rita McGrath, professor of strategy at Columbia University and author of Seeing Around Corners —
“… positive crises…can release enormous creativity. When one path forward is blocked, perhaps that’s the incentive to find a new path.”
In our role as pathfinders, marketers help our companies find new ways to advance our goals and aspirations, whether big or small.
Marketer • The Journal of the Society for Marketing Professional Services (SMPS) • December 2020
What comes to mind when you think of 2020?
When asked by Marketer to write a trends article for the December 2020 issue (with an October deadline), our crystal balls didn’t show much beyond the U.S. presidential election on November 8.
2020 gave us many unexpected twists, including a five-time whammy of health, economic, environmental, social, and cultural disruptions. But once we put pen to paper, we realized there were also lots of positive things happening in the A/E/C arena — people were thinking differently and seizing opportunities. Some ideas had.been initiated and catapulted into action, and some were responses to new challenges.
We decided to shine a spotlight ona. few of the people and firms that were making big moves — to give us all hope that we can turn challenging events into good fortune.
— Brien McDaniel and Marjanne Pearson wrote Eyes on the Future: Making Big Moves, which was published in December 2020 • © SMPS Marketer
Marjanne also realized that there was an additional story about one firm in particular — STŌK and its founder Matt Macko.
This article on STŌK was published in Marketer, the Journal of the Society for Marketing Professional Services (SMPS) in February 2021 — © SMPS Marketer
