Your Next Job: Step 1

This is the first of a series of posts — When your new job is to find your next job.

Once upon a time, employment was a seller’s market, and any architect, designer, manager, or marketer could get a good job with a decent CV and portfolio of achievements.

I’ve been focused on talent strategies for more than 30 years, and it has never been likely that someone else would find a job for you — at least, not without some effort on your part. It can take ingenuity and diligence. But perhaps most important is the realization that your job is always to find your next job — whether it’s within your current firm or in a new situation.

What’s the best way to find the right career opportunity for yourself? Here are some practical suggestions for opening new doors of opportunity, especially in difficult times.

Step 1: Market Research

Before you can position yourself with targeted employers, conduct your own reconnaissance to learn more about them. It’s not just about the work; it’s also about the leadership, organization, culture, and experience.

Obviously, there are lists of firms in all of the A/E/C publications, as well as professional associations with their lists of members and firms. There’s also the internet and AI with all of its resources, and social networking platforms like Instagram, where you can get a better sense of a company’s curated point-of-view. LinkedIn was created for professional networking but has become a platform for firms to amplify their image, identity, culture, and thought leadership.

Where should you start? Who is in the best position to help you?

One of your best sources is your own “C-Suite” — colleagues or classmates, consultants, contractors, and clients — people who do business with the people and companies with whom you want to connect. If you have  good relationships with them, they will want to be able to help you. Now is the time to draw on them as resources, but come prepared with the list that you’ve researched. Ask them about specific firms, and don’t be surprised if they offer to make introductions on your behalf.

Tip #1: If a client recommends you to a firm with whom they are working, you will get an interview.

Would you like more ideas?

Check out the other articles in this series, posted here (Insights + Ideas)

Step 1: Market Research

Step 2: Mapping

Step 3: Market Positioning

Step 4: Professional Credentials

Step 5: New Market Opportunities

Step 6: Presentation

Step 7: Rainmaking

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Thank you for reading! If you have suggestions, please reach out to us via LinkedIn or email.

For more help with your career and professional development, check out our Substack account.

Suggested resources:

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The original article was published by ArchNewsNow in 2009 and was updated in August 2025.

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